Why Your Business Should be Advertising on Facebook
Every small business owner knows that if you want to maximise your client base, marketing is essential. No business, no matter how wonderful it is, is going to dramatically grow and increase its profits if it’s left to do so organically, so you have to be willing to give things a little nudge in the right direction.
To achieve this, online advertising is key. You know it, we know it, but what you don’t know is where to target your budget. Deciding when, where, and how to spend it can be a daunting and often confusing task, especially if you’re not particularly internet savvy to start with.
The obvious front runner appears to be Google AdWords. Offering entrepreneurs prominent, effective, and profitable ad campaigns, it seems easy to simply throw your money at it without exploring any other options.
To do this would be a big mistake. Yes, we all use Google, but there is one platform that can rival even this online leviathan. Step forward, Facebook. Easy to use, cheap, and visible, Facebook ads are a great choice for most businesses. Here are just five of the reasons why you should be advertising your business on Facebook…
#1: Your audience is on Facebook
Did you know that Facebook has a user base larger than the entire population of China? Maybe not, but we’re sure you can see where we’re going with this. With over 1.49 billion members around the world, Facebook pulls in over 22 billion ad clicks per year, which translates to some big money for those who know how to utilise it. If you’re wondering where your audience like to hang out on the internet, just read those stats again – the numbers are pretty telling!
#2: Facebook advertising is cheap
As a small business, it would be silly to assume that your advertising budget is going to rival that of global corporations, so cost-effectiveness is going to feature highly on your list of priorities when it comes to choosing a platform. Facebook can deliver. Despite having a minimum spend of just £1 a day in the UK, it will allow you to reach out to thousands of people who you might just convert into potential customers.
Where’s the catch? There isn’t one. Although you would be fortunate to get a single click a day with the same sort of budget on AdWords, Facebook really isn’t trying to trick you, which is what makes them such a great option: they deliver what they promise without demanding an excessively high price for it.
#3: Facebook advertising is easy
Let’s be honest, most ordinary entrepreneurs are not advertising geniuses. You have a basic understanding of how it all works, but you’re not a design guru with a hundred different tricks up your sleeve. What you’re looking for in a platform is economy, effectiveness, and ease of use, and Facebook can deliver all of these. Unlike Google, Bing, and other traditional ad networks, it strives to make the process as simple and straightforward as possible, streamlining ad creation for the masses to make it one of the most effective marketing products around. If you’re a small business owner who would like to own your online presence, it’s perfect for you.
#4: Facebook advertising is targeted
In order to create an effective online marketing campaign, you need to make sure that the right sort of people are seeing your ads i.e. those who will actually be interested in your product or service. On average, internet platforms target users with an accuracy of around 50 per cent. This means that around half of your budget is being spent on showing your campaign to those who have no interest in what you have to offer them. Facebook is much more precise, with a targeting accuracy closer to 90 per cent. Allowing you to select your target audience using not only demographic data such as location, age range, and gender, but also people’s interests, data, and social connections, it ensures that you get some real bang for your buck.
#5: Facebook advertising works
We’ll finish with the most important point of all – Facebook advertising works. Making certain that your target audience are the ones who will actually see your ad, its precision prowess translates directly into cost savings of around 44 per cent when compared to other ad platforms. This means that it’s economical, easy to use, and efficient all in one. What more could you really ask for?
If you’d like to know more about how Facebook advertising could benefit your business, get in touch to arrange a free consultation.