Codex Contract Packing
The Problem
Over the past few years, Codex had expanded their contract packing services – they had recently invested in updated machinery and facilities and obtained a new accreditation which meant they could take on more contract packing work in the food industry, but this was not well featured on their previous site.
Overall their previous website felt “drab” and dated and did not accurately reflect the business and what they can offer.
Their old site was also not easily findable in Google and other search engines – this meant that they were spending a lot of money every month on Google Ads to get people to the website.
Our Approach
We started out by getting to know as much as possible about Codex Solutions – what do they do, who do they do it for and how are they different? We then researched the kinds of phrases Codex’s potential customers might use to find them and reviewed their online competitors, before putting together a sitemap and a project plan.
We also co-ordinated with one of our preferred photographers to have some professional photos taken at Codex’s premises, and with one of our preferred copywriters to generate easily readable, customer focused text for each page on the site.
The Result
The new site has repositioned Codex as a leading contract packing company. The modern design, bright photography and updated user journey communicates much more effectively who Codex are and what they do to new and prospective clients.
Since the launch, the new site’s organic SEO rankings have started to improve and we are working on improving these further as part of an ongoing SEO improvement campaign.
