At Fifteen Three Digital, we know you’re working hard to make your mark in the digital jungle. We also know you might be feeling as though you’re not making all that much headway. The good news? We’ve got a few strategies that can skyrocket your success, and one of the most useful is to revamp your website.
Yes, we get it; that’s a lot of time and effort, and it might cost you something too. But read on and you’ll soon see that it’s an investment, not an expense, and it’s one that could make all the difference to your success. Want more customers? Get that website updated – and here are the reasons why.
First impressions matter
The first reason is a crucial one, and even if nothing else on this list makes sense (it will, don’t worry), this one is sure to strike a chord; first impressions matter. You know this because you’ve done it yourself; you’ve stumbled onto a website with high hopes, only to find that it looks like it’s stuck in the 90s and you’re not even sure it’s still functioning.
Do you want to chance it? Fancy putting your contact details and (gasp!) payment details into that ancient-looking site’s checkout system (which may or may not be secure)? Probably not; you’ll head off somewhere else and try your luck on a more modern-looking site.
You didn’t like the look of that website so you didn’t stick around. You found a better, more up-to-date one, and you gave them your money. First impressions really are crucial!
Content is king
Remember that old adage that content is king? This is still a fact. Your website is your shop window. It’s your sales pitch to the outside world – to complete strangers. When someone lands on your website, they need to know in seconds who you are, what you do, and why you’re the absolute bee’s knees when it comes to your product or service. So here’s another reason why you need to improve your website; if your 24/7 sales rep’s message is sounding tired, how are you going to make any sales?
It’s time to freshen up your site content; update it, make it more vibrant and more energetic. Make sure it has all the information anyone could need to help them make a decision to buy from you. The better the pitch, the more likely you’ll convert curious clickers into loyal customers.
The user experience
User experience (UX) is something all website owners need to think about, and think about hard; getting this right is like finding the Holy Grail – you’ll have customers for life. So think about what your website needs to improve on to make the UX a better one.
Navigation is a big one. Imagine trying to get through a labyrinth with no clear signs or directions, and with the sure and certain knowledge that David Bowie is not going to turn up to help you. It’s frustrating to try to find your way through a clunky, confusing website, and that’s what you want to avoid putting your visitors through. A smooth, intuitive UX ensures visitors can find what they’re looking for without pulling their hair out – and that leads to sales.
Fifteen Three Digital can help
At Fifteen Three Digital in Dunstable, we’re your partners in digital success, and whether you’re starting from scratch or giving your existing site a facelift, we’re here to help you unleash your online potential.
These are just some of the many reasons why improving your website will help you get more customers. If you want any help or need more advice, just get in touch.