As experts in web design, we understand you’re excited about launching your new website, and trust us, it’s definitely something to be excited about. But before you grab that keyboard and start typing away, we’ve got a little piece of advice for you: leave the copywriting to the pros. Professional copywriters, that is; the experts with words.
Here at Fifteen Three Digital, we’ve seen first-hand the magic they can work, and it’s crucial you know about it too. Read on to find out more.
The power of words
We know how it can be – you’re good with words, so you’re happy to write your own website copy. The thing to remember is that copywriting is a whole different ball game. It’s about more than just stringing words together – it’s an art form.
Professional copywriters know how to choose the juiciest words, create eye-catching headlines, and structure content that keeps your visitors glued to their screens. They know the secret sauce that evokes emotions and drives action. In other words (pun intended), professional copywriters can make your website do what it’s meant to do: sell.
Expertise and strategy
Copywriting is more than just writing. It’s about strategy, and understanding your business and your sector inside and out. The pros dig deep, researching your industry, analysing your competition, and uncovering what makes you unique. Armed with this knowledge, they craft copy that speaks directly to your target audience, captures your brand’s voice, and entices those potential customers to hit that “buy now” button. It’s like having a marketing guru on your team, working their magic behind the scenes.
SEO optimisation
You want your website to be seen – that’s a given. But for that to happen, you need to get your search engine optimisation (SEO) just right. It’s fine if you don’t know precisely what that means or how to do it, because, really, why would you need to when there are experts who can deal with this for you? Professional copywriters know their way around keywords, meta tags, and all those other SEO goodies. They seamlessly weave them into your content, making your website a shining beacon in the eyes of search engines. That means you rank higher in search engine results. And that means you get more visitors to your site – and that means you make more sales. See how great SEO can be?
Save time and effort
Running a business is no walk in the park. You’ve got a million things on your plate, and writing killer copy shouldn’t be one of them. By handing off the copywriting to the experts, you free up precious time to focus on what you do best: being the boss!
A fresh perspective
Here’s the thing – you’re so close to your business that sometimes it’s hard to see the forest for the trees. That’s where professional copywriters can be so useful. They bring a fresh set of eyes, spotting unique selling points you might have missed and highlighting them in ways that leave your customers wanting to buy from you. Their objective viewpoint ensures that your copy stands out from the crowd and grabs attention.
Ready to take your website from “meh” to “yeah!”? Drop us a line and let us sprinkle our magic on your website. Your customers will thank you for it!
