When I’m working with new clients, one of the most important questions that I like to ask early on in the process is what sort of pages they’d like to have. When I know this, I’m better able to organise the framework to support these pages, create easy navigation between them, and organise content so we’re able to provide the sort of experiences that visitors will expect when they’re on each page.
But it’s about more than just compliance.
Say you’ve collected a visitor’s email address. Are you going to use that just to send newsletters, or are you going to send other types of communications, too? Are you going to sell this email address to mailing list companies? Are you going to sign your leads up for a Tesco account? I mean, I’d really like to think you wouldn’t. But the fact is that your website visitors just don’t know. You could be planning to do anything with their data. And naturally, that makes them wary of sharing it with you.
You can write one yourself, use an online template, or have one tailored to your organisation drafted by a GDPR expert. We’d always recommend consulting an expert in legal compliance if you’re processing any significant amount of personal data on your website.
If you’d like to discuss website privacy further, just get in touch or book a call.