They have a very successful business operation and lots of happy clients but their website was very outdated and wasn’t working for them – they hadn’t received a single enquiry from the website in over a year.
This was in large part because the website did not communicate what they do, or accurately position them to be attractive to their ideal potential clients.
As in all of our projects, we started by really getting to know Intercard’s business – what they do and who they do it for, which led us to identify both their ideal clients and their online competitors.
We then researched the search keywords and phrases their potential customers were using before putting together a site map and digital strategy for the new site.
We then developed a content plan and coordinated the content for the new site, including sourcing appropriate stock imagery and icons, before moving on to designing the interface for the new site and building the designs into an easy to manage WordPress site.
The new site has repositioned Intercard in the plastic card industry and the new modern design and clearer site structure communicates who they are and what they do much more effectively to new and prospective clients.
Since the launch of the new site their organic search engine rankings have also improved for many of their target keywords without an ongoing SEO campaign.
We are so pleased with the final look and would recommend Fifteen Three Digital.”
Lauren Leach, Intercard