As in all of our projects, we started by really getting to know Intercard’s business – what they do and who they do it for, which led us to identify both their ideal clients and their online competitors.
We then researched the search keywords and phrases their potential customers were using before putting together a site map and digital strategy for the new site.
We then developed a content plan and coordinated the content for the new site, including sourcing appropriate stock imagery and icons, before moving on to designing the interface for the new site and building the designs into an easy to manage WordPress site.